Luxury Services for Children
Following a new trend in various parts of the world, some hotels have been focusing on services and programs designed especially for children in an attempt to gain new customers. At the luxurious Ritz London, up to age of 16, young people receive bathrobes, slippers and special cosmetics. Holders with a “Very Special Kid” card, these children see their dreams and desires become reality. Special beauty services are also available; mothers and daughters can share special moments or Rolls Royce rides that can be shared by fathers and sons.
Apart from Ritz, also Omni and Trump hotels are aware of this growing importance of the children’s market and are creating new offerings to meet this new reality.